Lost Lands 2019 Exclusive T-Shirt Designs
for Sound Designer/DJ, TYNAN.
In his brand guide, Tynan's brand is described to be "Aggressive, Mysterious, Dark, Transgressive, yet Sardonic",
using mostly black and white color palettes and provocative imagery.
Process:
Tynan's brand includes both the "T" logo and "Tynan" wordmark. I was informed to stay away from using these to marks together.
The full final piece is a full skull with variations.
The idea is to take a "dose" of Tynan. The propellor represents the technological intricacy of Tynan's music as he is as much a sound designer as a DJ. In contrast, the succulent/plant alludes to the beautiful aspects of Tynan's music as he produces both aggressive and serene songs.
I overlaid these textures into the design to give it more granularity and bring it closer to the brand aesthetic.
Below are a few of the variations I created using the final asset.
I tried using the wordmark and design together as well, which the artist ended up liking most.
I also experimented with a few wildcard directions that introduced a very different element for more options.
Some reference images
Development
